The Odds in Your Favor

Setting the odds in your favor is what you must do if you want to win consistently. Bookies, it’s time to start thinking about your future and how you can attract more clients and most of all, keep the one you’ve had in the past. Let’s face the facts, many of your clients have hit the road for greener pastures. This was to be expected. The world has changed, and the bookmaking industry has had to change with it. Have you changed? If you have not, then you must, and right now. There is a windfall of money to be earned, but you must appeal to your clients needs. They expect you to be up with the times and they want you to be. They want to be loyal to you, the problem, they are struggling with what you have to offer.

· Gamblers never stop gambling. They are gambling now, more than ever and you need to tap into what they are spending their money on. You must be prepared in all aspects of online gaming. Change starts with you.

 

· In these ever changing times, you must be prepared on all levels and this preparedness starts with the sportsbook. There are indeed plenty of sports available for your clients to bet on. Are you giving them what they want and are you giving yourself the opportunity to earn big profits with the best lines and odds available?

 

· Lines and odds are a big deal, in fact, maybe the biggest deal you must face as a bookie. Now, ask yourself this question. “Am I an experienced line mover and odds maker”? For most local bookies, the answer is usually “no”. This doesn’t mean that you don’t know about lines and odds and that you don’t have a general idea of how they work.

 

Brief Backstory:

 

· Lines and odds in sports gambling started decades ago in Las Vegas. The “original line” was a creation of the ‘Stardust-Hotel, Casino and Sportsbook’. The Stardust came up with and invented how oddsmakers set their lines and odds today. The Stardust was one of the original Las Vegas strip hotels. They opened up what was at the time, a mega resort with a huge gaming floor, a huge - and what would become a famous poker room, and the largest sportsbook in Nevada. Management quickly realized they had struck gold and that everybody wanted a piece of the sports betting action, however, they had to make money beyond a winning or losing bet. Just as with poker, there had to be some sort of payoff. Poker had a “rake”, they realized there had to be something to make sure the playing field was leveled for the bookmaker, not just the gambler. This is when they came up with the “line” or the “spread”.

 

· Here we are decades later, the Stardust is nothing more than a memory, and bookies across the world are still using the same system that was set up way back when…

· For decades, Las Vegas set the standard for odds making. Bookies from around the world followed what they set on a daily basis. Nowadays, Las Vegas follows the offshore oddsmakers!

 

· You must know what type of odds and lines to set every day and on every event, as well as on every prop bet, and every wager type that you offer your clients. Think about the work that is involved. This is not an easy task, what we just said is an understatement. THIS IS NOT AN EASY TASK! Setting lines and odds for your bookmaking business is a difficult job and it can make or break you financially. You must be on top of all sporting events as well as all of your prop bets. Today’s players are smart, they have information at their fingertips, and they can beat you.

 

Find a fantastic pay per head and let them manage your sportsbook, Not only the sportsbook but also a Las Vegas-style casino, and a world-class racebook. The best bookie software companies are now offering a three in one package that allows you to operate on one site with a custom-built website that comes 100% free. All you pay is the weekly PPH fee for active players. Call the pay per head today and turn this year around.

Learn more about Pay Per Head:

 

2020 Breeders’ Cup Betting With Pay Per Head

Manage Your Football Betting Lines With Real Bookies

Make More Money With Real Bookies NFL In-Game Betting

Create Unique Betting Options With Real Bookies

Focusing on Football With Pay Per Head Bookie Services